More Augmented Reality

So here's another bit of Augmented Reality that really rocks - and from a company that does nothing but AR.

Check out this little video of a project they did for Mini.



It's very cool and I love the way it ties in with the print execution. Another great way to drive (pardon the pun) people from one media to another.

Lego, BMW and GE have also seen the light with Metaio......so no doubt I'll have more examples to come ;-)

Stay real....sorta.